Page 22 - English 10 | Games and Activities-10

THEME 10 APPENDIX

6 Buying Behaviors 10 GRADE
th

Types of Buying Behaviors

1 Habitual: These people quickly decide and select any product they want. They do not conduct
extensive research on the product; instead, they often choose a familiar brand with a reasonable
price and often pick it over another.

2 Analytical: Most analytical buyers generally conduct extensive research on a product before
making a decision on it. They often consult on data about the success rates of the product and
compare its features with one another. They also read online reviews or ask for friends’ experiences
to get an opinion about it and to decide on buying.

3 Variety Seeking: They are called loyal shoppers as well. Buying the same product but with a
small variety each time is important for them. They tend to buy a new product to see how it differs
from the old one.

4 Impulsive: Opposite the ones in analytical shopping, they do not waste time searching for or
examining the product in detail. They tend to purchase a product quickly after they see it in an
advertisement or with an influencer.

5 Average Spending: They care about both the quality and the price of a product. Even if they set
a budget for a product, they may spend more when it is beneficial and worth buying it. These buyers
compare the prices with the ones in other stores and then, make sure about the best decision in
terms of cost and profit.

6 Frugal Spending: For these people, the price is the most important criterion to buy a product.
They typically care more about the price of a product than its brand, features, and benefits. This type
of buyer tends to select the cheapest store to take advantage of a product.

7 Expressive: These types of buyers typically care about the type of interaction with shop assistants
or store managers as well as the experience they have when buying a product. If they receive guidance,
support, and positive customer service, they easily become a long-term customer.

• What type(s) of buying behavior do you have?
• What do you generally buy? When do you display this/these behavior(s)?
• Are you generally happy with your buying behavior(s)? Why/Why not?

260 Ortaöğretim Genel Müdürlüğü Öğretim Programları ve Ders Kitapları Daire Başkanlığı