Page 317 - 3 STEPS YDT ENGLISH
P. 317
ENGLISH
2023 YDT (ÖSYM)
58. You have recently arrived at your host university with
a study-abroad program. You have made a friend from 59. - 63. sorularda, boş bırakılan yere, parçada anlam
bütünlüğünü sağlamak için getirilebilecek cümleyi
Spain but you are not sure how to pronounce her name.
bulunuz.
So you politely ask her: ----
A) I’m sorry. Could you please tell me the exact
59. Merchandising is the process by which goods are
pronunciation of your name?
produced in association with a media product, which
B) Your name is so long and difficult to say, do you often can then be sold to consumers. Many successful films,
have problems with how people pronounce it? such as Star Wars or Spiderman, have greatly increased
C) Are all Spanish names as melodic sounding as yours? their revenues by licensing the ideas, script, images
or music from the film to companies which will release
D) Would you like me to teach you how to correctly
products associated with the film. Associated with Star
pronounce my name?
Wars, for instance, are toys, books, clothes and games.
E) Do you often get upset when people mispronounce your
While merchandising is not new and has been connected
name?
to a range of artists in the past, the process is now seen
as central to promotion of media products themselves.
---- For example, computer games have toys and books
associated with them and rock groups sell T-shirts.
A) There was an explosion of goods associated with the
rock group The Beatles in the 1960s.
B) Merchandising is clearest in film, though other forms of
media seek to maximise revenues from their successes
in the same way.
C) In a few cases, revenue from merchandising has
matched or even exceeded revenue from the original
media.
D) When you promote a product too much, consumers may
become uninterested in buying the goods.
E) Filmmaking is a collaborative process, but the nature
of the normal structure of how media is produced is
questioned.
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